If what you're selling comes in a package, break-up the package into individual items and tell your prospects exactly what they'll get. How many times have you read a sales letter, and after reading it you still were not clear what the offer was? You must tell your prospects in no uncertain terms exactly what they'll get when they order from you. 

The best way to do this is to make a "you get" list.

Never try to sell the features of your product or service. Sell the "BENEFITS EVERY TIME" of why sending for your free information on your widgets or whatever it is you sell that will benefit the customer. If you fail to sell the benefits, you will sell nothing. 

Always remember the reader is not interested in you or how long it took you to develop this wonderful product. They are not remotely interested that it took you 12 months to develop working 18 hour days at whatever cost. These are FEATURES. And Features don't sell. Only BENEFITS achieve can that. What is in it for me "BOTTOM LINE" 

We are only turned on when you show us the benefits of how much time it will save us. How much money we could make for less work involved and how much we can use this to our advantage.

People are lazy by nature we all know that at some level. It is just human nature to want to get the most out something for the least amount of work. If I said you can earn $10,000 per month for 1 hours work per day "GUARANTEED OR YOUR MONEY BACK" I would be flooded with offers. It would be nice scenario but highly unlikely.

So show your reader BENEFITS, BENEFITS, and MORE BENEFITS. 

That's the one Rule you must NEVER break. Paint a picture of what will be the ultimate desired outcome from buying your product. 

Sell them your benefits over and over again. What are they? Do you even know yourself? Write down what you think your service does better than anyone else's and if it falls into these categories you have a winner. You just have to get that across to the reader. . 

These all trigger emotive responses within each and every one of us. 

:: More Money 

:: Love 

:: Respect 

:: Security 

:: Better Health 

It is in our nature to want the easiest most profitable way to get on with our lives. Do not be ashamed of it. 

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