Everybody wants to spread the news about their products or services online, and make a huge income. In fact, most people would like to hit upon something that makes them incredibly rich. And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and use them correctly. 

The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by email - the writing of profitable solo ads. If your online business is to succeed, you must learn how to write solo ads that sell your product or services! 

What Is A Solo Ad?

A solo ad is an advertisement, larger than a classified ad, and is mailed out by itself. No other ads are involved - only yours. 

So what makes a solo ad good or bad? 

First of all, it must appeal to the reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says in the right number of words in order to keep your operating costs within your budget. And thirdly, it has to produce the desired results whether inquiries or sales.

Grabbing the reader's attention is your first objective. 

You must assume the reader is "scanning" the page on which your solo ad appears in the company of other solo ads. Therefore, there has to be something about your solo ad that causes them to stop scanning and look at yours. 

So, the first two or three words of your solo ad are the most important and deserve your careful consideration. Most surveys show that words or phrases that quickly involve the reader tend to be the best attention-grabbers. Such words as: FREE... WIN... MAKE BIG MONEY... 

Whatever words you use as attention-grabbers to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers of the other ads in email. Therefore, in addition to your lead words, your solo ad must quickly go on to promise or state further benefits to the reader.

In the language of professional copywriters, you've grabbed the attention of your prospect, and interested them with something that even they can do.

The next rule of good solo ad copywriting has to do with the arousal of the reader's desire to get in on your offer. 

In a great many instances, this rule is by-passed, and it appears, this is the real reason that an ad doesn't pull according to the expectations of the advertiser. 

Think about it - you've got your reader's attention; you've told them it's easy and simple; and you're about to ask them to do something. Unless you take the time to further "want your offer," your ad is going to only half turn them on. They'll compare your solo ad with the others that have grabbed their attention and finally decide upon the one that interests them the most. 

What I'm saying is that here is the place for you to insert that magic word "guaranteed" or some other such word or phrase. So now, we've got an ad that reads: MAKE BIG MONEY! Easy & Simple. Guaranteed! 

Ask the reader to act now

Now the reader is turned on, and in their mind, can't lose. You're ready to ask for their money or their contact info. This is the "demand for action" part of your solo ad. This is the part where you want to use such words as:

Limited offer - Act now! Write today! Only and/or just... Putting it all together.

These are the ingredients of any good solo ad: Attention - Interest - Desire - Action... 

Without these four ingredients skillfully integrated into your solo ad, chances are your solo ad will just "lie there" and not do anything but cost you money. Although such an ad could be placed in any leading publication or sent out to a responsive list and would pull a good response, it would pull inquiries and responses from a whole spectrum of people reading the publication in which it appeared. 

In other words, from as many "time-wasters" as from bona fide buyers. 

The point is: 

l) You've got to grab the reader's attention... 

2) You've got to "interest them" with something that appeals to them... 

3) You've got to "further stimulate" them with something (catch-phrase) that makes them "desire" the product or service... 

4) Demand that they act immediately... 

There's no point in being tricky or clever. 

Just adhere to the basics and your profits will increase accordingly. One of the best ways of learning to write good solo ads is to study the other solo ads out there - try to figure out exactly what they're attempting to sell - and then practice rewriting them according to the rules I've just given you. Whenever you sit down to write a solo ad, always write it all out - write down everything you want to say - and then go back over it, crossing out words, and refining your phraseology. 

Generally speaking, readers respond more often to solo ads that include a name than to those showing just initials or an address only.

The important thing is to know the rules of profitable solo ad writing, and to follow them. Hold your costs in line. once your solo ad is written, now is the time to use it wisely.

Always finish with a P.S.

The P.S. is a very powerful part of any letter or email. You'll increase your click throughs just by adding a P.S. and then include some important sales piece or just a brief message warranting your product or service.

know the basics...

Grab their attention... 

The rest is up to you.

More related topics