I would like to discuss something which is rarely mentioned about sending emails. Sending an email or a series of emails to your opt in list is one of the best marketing tools you have at your finger tips. Plus it's one of the quickest ways to make money - often lots of money!

Because email is so successful, when used properly and ethically, there's nothing more powerful than using email to market your product or service. I want to give you a more thorough A-B-C type approach in the form of the 7 steps to effective email campaigns. 

Step 1: Only send emails to your opt in list (s).........

This Step is of paramount importance. You must ONLY send your email to people who have opted in to your list. We do NOT allow spamming (i.e. sending unsolicited emails) nor should you. http://www.imediamarketingtools.com 

In any case 'spamming' will never yield the results of ethical emailing to your own opt-in list. So above all else please don't ever sway away from this.

Step 2: Don't send just one email. Keep sending emails as long as they keep making you money.

This is one of the BIG mistakes 95% of people make. They send one email and then don't mail their subscribers again recommending the same product. Sending one email works of course, but you severely limit your success, because many people will still buy after the 6th, 7th, 8th and more times you send an email. The same is true off-line where multiple mailings far exceed the results of single mailings. So as long as you keep making money keep sending out your emails to your opt in list.

Step 3: Make your email personal - like you're writing to a friend.

Always write your email in a personal way. Use the name of your subscribers throughout your email (but don't over do it). And use the word 'You.' This friendly approach really makes a difference to your click throughs.

Step 4: Use World Class formatting techniques.

To ensure your emails always look professional follow the following basics...

a) Use capitals sparingly

CAPITALS LIKE THIS ARE VERY HARD TO READ, plus on the Internet they are regarded as 'screaming.' It's okay to use capitals but don't use too many.

b) Break your lines

You should break each line of your email from between 60 and 70 characters. I always break my lines at 60 characters. This prevents line breaks in the middle of the sentences making your email hard to read.

c) Use short sentences and paragraphs

To make your email more inviting and easier to read you should keep your sentences and paragraphs short (but vary the lengths). No paragraph should be longer than 5 lines.

Step 5: Don't use advertising hype

If you regard your subscribers as friends you won't ever use advertising hype. Just tell them in simple terms what the service or product can do for them.

Plus, don't be tempted to add hype by using multiple exclamation points!!!!!!!!!!!!! This looks unprofessional and almost instantly looks like hype and worse still - spam. For example you must have seen something like this arrive in your inbox...

Make Millions Now!!!!!!!!!!!!

Do you ever open an email like this? Thought not!

Step 6: Use email to endorse your products or Service

Because you've build up a loyal subscriber base, your subscribers trust you. They believe you. They respect your opinion. That's why your endorsement will be so successful for you in emails, and on your site.

Step 7: Always finish with a P.S.

The P.S. is a very powerful part of any letter or email. You'll increase your click throughs just by adding a P.S. and then include some important sales piece or just a brief message warranting your product or service.

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