Does the product you promote excite you?

By choosing a product you don’t have an interest in, you are knowingly choosing an uphill climb. You are going to be fighting yourself the entire way. Instead, head for the path of least resistance. Create a product that fills your need in a niche that you will enjoy working on for years to come because you are interested in it. A great idea that you are interested in, one that gets your heart pumping.

Once you have your idea, there are several considerations to take into account: 

a) Are people willing to pay for this product, information or service? 

b) Does the target market have money to spend on this? 

c) Am I going to be able to backend this audience with product after product? 

One of the best ways to verify the answers to these questions is to consult with several honest people who share an interest in the niche market the product targets. Sometimes our judgment may become clouded by the emotions we experience when we have a great idea.

Let's say you have an idea and paid to have it developed before you told anyone about it. You were eager and driven by what you thought was a fool-proof, high-demand product. However, it became quite apparent after consulting with several of your friends that it wasn’t going to be the thunderous success that you had imagined because people weren’t willing to share the information that the product asked them to share. You would have shared it with anyone in a heart beat and that was your first mistake. You are not everyone. 

Check WordTracker for popularity and profitability

Marketing your niche product online works best using a service called "WordTracker." You can check yourself to see if, however unlikely it may be, you are one of few who has a need that no one else has by verifying exactly how many searches are being done on the keyword phrases surrounding that need. Searching the phrases should not be a problem since you are your customer right now. You know exactly what terms you would type in if you were looking for your ideal solution. Using this proven system you will be able to pinpoint the exact desires of your customers without the use of surveys or search engine statistics.

When you use WordTracker to check the profitability of your idea, record every keyword phrase that you use in a text file. And use many. Do every search you can possibly think of to solve your problem. Make a list of phrases that describe the problem that your product solves. Make a list of phrases that describe the benefits of your product. Make a list of phrases that describe the features of your product. Make a list of phrases that describe the competitor's of your business. Make a list of phrases that are commonly associated with your product. 

Keep Keyword File records

As soon as a keyword pops into your mind save it in your keyword file. If you are following this advice you should have recorded every remote keyword that you could possibly think of. Even so, as you continue the process you will come up with more keywords. Make sure to record them in the keyword file immediately. Even if, for whatever reason, you opt not to use WordTracker, it is important that you create and record such a list. 

Searching for keywords at this point after getting your idea is important for two reasons. Right now your mind is fresh, excited, and creative because of the passion and emotion you have for your idea. You will most likely do your best work during this time and you will want to do your best work on this list. It will become evident that keywords are tremendously valuable to your online business. 

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