Pop-ups - an Excellent Alternative to Using a Capture Page to Build Your Online Business.

Occasionally we receive queries from our valued subscribers or customers about the benefits of using a capture page versus using alternative methods for building a subscriber list. Some of them just don’t feel comfortable using a capture page as their main index page. Their concern is that if their visitors decide not to sign up for the free newsletter or report, their visitors will never get to see their main page and they will not have the opportunity to make the sale. 

These are not isolated cases and we have no doubt that many others feel the same way. An alternative to using your capture page as your main index webpage for capturing the contact details of your visitors is a realistic alternative to using a capture page is to use pop-ups. 

Regardless of what method you use, it goes without saying that you still need to place a subscription form in your main page and any other page you can. Whether you love them or hate them, there's no denying that pop-ups work. If you’re not familiar with what a pop-up is they’re those pages that pop up when you enter or exit a web site. 

I’m sure you’ve seen them before. Yes, we admit that at times they can be annoying. And yes, there are heaps of programs around that block pop-ups, but if you use the right type of pop-up, and you use them correctly, they can have a major impact on the success of your online business. 

So what are the different types of pop-ups that available? Entrance Pop-Ups - An entrance pop-up is just a fancy name for the little window that pops up when you enter a website. The most effective use of an entrance pop is for capturing the contact details of your visitors and placing them in your opt-in list. 

For example, if you have a newsletter or ezine then you could use the entrance pop-up to entice visitors to subscribe to your list by offering a special time sensitive bonus. Explain that they will receive a free high quality free gift simply by entering their contact details in the online subscription form to subscribe to your list. Then let your autoresponder do all the work for you by programming it to fire the bonus download details to the email address supplied.

Pop-Unders - A less intrusive method of using a pop-up is a pop-under. As the name suggests, a pop-under is a webpage that pops up underneath the site that your visitor initially landed on. This is the preferred use of the standard pop-up as it doesn’t annoy your visitor or detract from the initial message on your site. Once your visitor has finished reading your sales copy and closes the window or exits your site, they will see the page you’re promoting in the pop-under window. 

They can then make a decision whether or not they choose to check out the webpage. Hover Ads or Fly-in Ads As you may know, some major companies have installed pop-up blockers on their servers, which has severely reduced the effectiveness of standard pop-ups. To add to this, popup blocker software is now freely available all over the Web and it has been estimated that up to 75% of all pop-ups are blocked and never see the light of day. 

In other words, only 1 out of every 4 customers to your site will ever see your pop-up ad and basically you will miss out on the opportunity to obtain 75% of your visitors details. In effect this has sounded the death bell for standard pop-up programs. But as with all things technical, there is a solution. Enter the new generation pop-up, commonly known as the hover ad or fly-in ad.

With the advent of new technology, the hover ad has been designed so that it is impossible for pop-up blocker software to block these ads. This has made them the number one contender to replace the former title holder - the standard pop-up. 

What is a hover ad or fly-in ad? 

The hover ad is a form of genetically modified pop-up that appears when you enter a website, similar to that of the standard pop-up. The difference is that they can slide in from the side, drop down from the top, shake and shiver, act as a post-it-note or magically fade-in to the middle of your screen. 

They are a very effective promotional weapon and not only can they increase sign-ups, but they can improve sales by enormous margins. Some websites claim that by using this method they have been able to increase sign-ups by up to 800%. Now, in all honesty some site owners say they haven’t seen an increase of these proportions, but they can say that sign-ups have increased significantly using this method. 

The hover/fly-in ad strategy is an excellent alternative to using your capture page as your main index page as it offers the best of both worlds. Your visitors instantly get to see your main offer, PLUS you get the opportunity to capture their contact details using the hover ad technique.

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