One such method of building your highly targeted responsive email list is to use co-registration services.

A co-registration service is, in basic terms, where an ad for your newsletter will pop-up on other websites that are focused on the same niche as yours and visitors will have to consciously subscribe to your list. 

Some services charge a small monthly fee, while others are free. Either way, these offer you a quick start so that you can immediately begin building your list. The secret to using these services is to make sure that you only target subscribers who are looking for exactly what you have to offer. The best way to do this is to not mention the word free anywhere in your ad copy. This will deter any freebie seekers who may never have any intension of buying anything from you and make sure that only visitors who are seeking exactly what you have to offer will sign up to your list. 

There are many such services on the Web which charge a monthly membership type service. This allows you to place an “ad” for your newsletter or ecourse in a rotating list script that is displayed on highly trafficable websites. The number of actual sign-ups you receive will depend on the level of demand in your particular niche and how well you crafted your ad copy. If you’ve created an attention grabbing headline and a well-written description, you can expect a conversion rate of between 1% and 10%. 

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We have found these to be very responsive subscribers at a price that represents excellent value. There are other services that charge a fee for advertising your ad on a network of sites and visitors have to physically subscribe to your list. With this service you have the added option of choosing between single, double or triple opt-in subscribers. We highly recommend that you choose at least double opt-in at the very minimum. This means that before any subscriber details are forwarded to you, they have gone through a rigorous filtering process to make sure they are genuinely interested in your publication. Not to mention that you will be protected against any future Spam complaints. 

If you haven’t yet started to build a large targeted opt-in email list, then now you’ve got no excuse. There are other free programs where you place a script on your web pages that automatically opens a pop-up window when a visitor enters your or other webmaster's sites. The visitor to the site then has the option of subscribing to any number of newsletters or ecourses listed in the pop-up by clicking a check box beside each ad. 

There is a tracking mechanism in the code on each webpage that identifies how many times the popup has been displayed on your site and this will determine how many views your ad will receive on other sites. You also receive additional page views for each person you refer to the program. So, the number of times your ad will be shown on other websites will increase exponentially as you refer new members. This is just one of a many number of similar free programs available on the Web and they all operate in basically the same fashion. If you have the resources or a highly trafficable site, these programs can be a highly viral tool and you could increase your subscriber list very quickly. 

However, the downside is that subscribers are not as responsive as not all visitors are genuinely interested in what you have to offer. Just be aware that anyone can build a huge list by giving away a ton of free stuff as an incentive to get your visitors to signup to your list. But, if your list is full of freebie seekers, how many of them are going to be serious enough to want to purchase anything from you? As soon as you try to sell them something using your follow-up strategy they’ll leave. We’re not saying that you shouldn’t give away free incentives to your list. That would be just plain bad advice. 

By all means give them gifts, but wait until after they join your list before you surprise them with their free gifts. We guarantee that if you implement this strategy and limit the bonuses you offer you subscribers, you will see a marked improvement in the responsiveness of your list. Your list may take a bit longer to grow but the quality of your subscribers will increase dramatically.

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