Tracking Your Ad-campaigns 
by Abe Cherian,

You may be wondering what ad tracking has to do with building an opt-in email list, well put it this way, by simply using an ad tracking program you will be able to increase your visitor to subscriber conversions by 500%...

If we could show you how you could do the same would you be interested? Of course you would. So, how did we do this? Every time that we make any changes to our web pages we track the results using an ad tracking program. By using this program we are able to instantly see how many people are visiting a particular page or clicking a particular link on our site, compared to the actual results we were achieving. 

If you aren’t tracking, testing or tweaking your web pages to improve your conversion rates then you could be missing out on huge amounts of subscribers, customers and profits. We suggest you seriously consider reviewing your tactics to include this in your overall marketing plan. 

You Must Be Able To Measure Results

If you don't know your web site's statistics and the results of your email campaigns, you won't know what's working or what's not working. If you're not measuring the numbers that matter most to your business, you could be missing huge opportunities to improve. 

First, you'll need to know what your sales figures are, subscriber and/or customer statistics, and web site usage details. Every time a visitor to your site requests one of your pages and the files associated with it from your server, these details are recorded in a server log. You should be able to access these files from your web host, either their own reporting system or as raw data that you can analyze using your own software.

The server logs will tell you things like:

- Where visitors are entering and exiting your site.
- Time line visitors are staying on your site.
- Pages your visitors are most interested in.
- Which link partners and ads are bringing you the most traffic.
- What keywords visitors are using in search engines to find you.
- What search engines bring your site the most visitors.

The truth is, by combining your site stats with your existing sales and subscriber information that you'll make these metrics powerful. Conversion rates are the most important statistics. There are ways of measuring how successfully you are achieving the goals of your site. If you are not converting curious browsers into buyers or converting first-time buyers into repeat customers, you will not have conversion rates to focus on as you guide your customers through the sales cycle.

Visitor To Customer Conversion Rate 
# of sales divided by # of visitors x 100 

Visitor To Subscriber Conversion Rate
# of subscribers divided by # of visitors x 100

Subscriber To Customer Conversion Rate
# of customers divided by # of subscribers x 100

How much revenue your making from each visitor show how much you're
earning from your average visitor. This is valuable since this number
helps determine how much you can spend to acquire a new visitor
while still earning a profit.

Total sales divided by # of visitors = Revenue per Visitor.

Your subscriber to customer conversion rate is a good test of how
effective your newsletter is. This is extremely important if your 
main product is a paid newsletter.

# of customers divided by # of subscribers x 100 = Subscriber to Customer

Your click through rate shows the percentage of people who
click through from your newsletter to your order form or
any other link you want to measure. 

Link "A" divided by # of visitors to page with link "A" x 100

Measuring Web Site Visitor Footsteps

Any web site that has more than a page or two, tracking visitors movement through the site, including where they enter, where they exit, and what pages they view along the way is crucial. If 75% of your visitors don't click a single link off your main entry page, you'll need to find out why, or you're wasting valuable traffic.

To figure the cost to attract new visitors to your site is "Cost per Visitor" (CPV) tells you how much it costs, on average, to get a visitor to your site. Simply compare your cost per visitor to your revenue per visitor, and you'll know whether or not your advertising is profitable.

Marketing costs divided by # of visitor x 100 = Cost per Visitor.

To figure how much you're paying to gain each new customer is "Cost per Customer" (CPC) tell you the key number to track and make sure you are not paying more to attract each customer than you make in profit from each sale.

Marketing costs divided by # of customers x 100 = Cost per Customer

Tracking Email Campaigns

Every email you send out you should be keeping track of certain key statistics that will help you determine just how successful your campaign has been. 

The number of emails sent is your starting point. Not every email will be delivered properly to your recipients, but it is still important to know exactly how many messages you send out.

The number of emails received is determined by tracking the number of bounced messages you receive as a result of your campaign. To calculate how many emails were actually received, subtract the number of bounced messages from the total number you sent. This will allow you to calculate your conversion rate based on the number of messages received, rather than the number you sent out.

The open rate is evaluated by which of your subject lines is pulling the best response. Naturally, the most compelling subject line will generate the most open emails. Some custom email programs offer this type of tracking.

http://www.ImediaMarketingTools.com 

One of the most important statistics you can monitor is the number of people clicking through from your email campaign to your web site. This number will help you measure how compelling your promotion is by telling you how many people have read your message and decided it was interesting enough to click through to your site.

Email Click Through Rate # of click throughs divided by # of emails delivered x 100 = (CTR)

The sales conversion rate measures the success of any action you want people to complete, whether it's subscribing to a newsletter, become a member, or clicking through to your web site and most importantly, moving on to make a purchase. 

Visitor To Sales Conversion Rate # of sales divided by # of click throughs x 100 = Sales Conversion Rate

In summary, tracking your results is one of the most important things you can do to make sure that you are always increasing profits. After all. if you don't know what the problem is, how on earth can you expect to fix it? Those businesses that do take time to carefully track their results are going to be most successful, and it's for the simple reason that they are able to fix problems as soon as they discover them. This is what makes marketing over the Internet so exciting and so lucrative. It is the only medium where you can measure your success in real-time, and then make changes on what you've learned.

More related topics