Bulk Email Advertising. What To Look Out For.
by Abe Cherian,

Renting e-mail addresses from third-party list providers is a route than many online business owners choose because you are given quick access to a list of hundreds, if not thousands, of people who have opted to receive e-mail on topics that interest them. 

You can usually expect to be charged 2 to 20 cents per deliverable message, and you should expect any e-mail addresses that are bad or that bounce to be replaced by addresses that are current.

If you decide to use a service like this, it's absolutely imperative that you find out how the e-mail addresses were obtained. You want e-mail addresses that have been collected ethically and responsibly, which means that you want the targeted addresses of people who have given their permission and opted into the list. 

This tells you how suitable they are for your product or service and allows you to be sure that they haven't been harvested from sites on the Web. Also make sure to ask them if they provide a removal process in their messages. This will help eliminate any spam complaints directed towards you, while the list owner is held responsible.

Renting e-mail addresses this way can get very expensive, so you need to be sure that your sales process has been tested and tweaked before you roll out your entire campaign. Do some tests using a small sampling of the list that you are interested in and you should get a fairly accurate picture of how successful your campaign is going to be. Any reputable list broker will have no problem letting you send a test mailing to a portion of their list.

Before you can start making money using bulk email, you need to grab the right “tools of the trade”. Some people who are new to this “internet thing” haven’t yet acquired the necessary resources or tools to start building their own in house subscriber lists. 

There probably isn’t a successful internet marketer alive that doesn’t have a sizable targeted opt-in email list. There is one other key element to this puzzle that you must understand if you want to make it as bulk email. Simply going out and building an email list anyway you can will not automatically make you a fortune.

You see it’s not so much the size of the list that matters, it’s the QUALITY of your list that counts. In other words, growing your list to 10,000 just by going out and buying leads and grabbing untargeted subscribers will not make you rich and famous.

For example; there are marketers who have lists that number well over 45,000 subscribers and while they do make some money from their lists, they struggle to make any real money. Then there are people who has a relatively small list of 10,000 subscribers yet they make $15,000+ online each month. 

So what’s the difference among these marketers? Why is it some are able to make a decent living online while the others struggles to cover costs? The difference is in the quality of the list. You NEED to build a laser targeted, highly responsive opt-in list that is totally focused on your niche, and not full of people who are simply chasing freebies. There is no single best method to achieve this outcome. You need to implement a number of methods that combined will build a large list of motivated subscribers. 

However, your goal should be to develop a relationship with these people before you push a hard sale on them. Give them quality information that they can use, recommend a free resource, offer a free subscription to your newsletter, or provide them with a free chapter from your eBook. Do whatever it takes to establish your credibility and develop a rapport with them.

Remember that the true value lies in the relationship that you develop with the person who owns an e-mail address, not in the e-mail address itself. It will be the relationship that you develop with these people that will result in big sales both now, and in the future.

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