Savvy marketers know that the secret to online success lies in the quality and size of their subscriber list. In fact, if your list is highly targeted to your niche it can be worth up to $2 per month for each subscriber. 

The fastest method of building a high quality targeted opt-in subscriber list is to create a free viral report that your visitors can download as an incentive to join your list. 

A quality free report can be an automatic viral marketing weapon that can multiply exponentially by feeding on itself. It has the potential to multiply your leverage to unlimited proportions and to build a massive, highly targeted opt-in email list. 

Before you start complaining that you can’t write or you’re new to the Web and haven’t yet gained the knowledge to write a report, creating a free report is not as difficult as you think. You don’t need to write a 200 page novel that explains the virtues of your selected niche using detailed explanations. 

If you have the experience or the know how, then by all means do this. But there’s no real need to. All you have to do is write an informative mini-report or ebook of approximately 3 - 20 pages that focuses on a simple solution to a problem within your niche. Then simply compile it into an ebook format or pdf document and offer it as a free download for your visitors. 

But here’s the kicker...

To download the free informative report your visitors have to first sign up to your list. Can you see the potential? What if you contacted an ezine owner who had a list of over 20,000 subscribers and offered them their own free copy of your report that they could customize and re-brand with their own details and affiliate links as an incentive to offer it to their list? 

Imagine the huge number of subscribers you could gain using this tactic… not to mention the huge increase in website traffic and potential customers? If only 5% of their subscribers downloaded your report it would amount to a massive increase of 1,000 subscribers virtually overnight. 

You see, viral marketing allows you to increase your visibility online by turning your existing network of clients and newsletter subscribers into a giant word-of-mouth referral machine. Much like a standard flu virus which can easily spread from one person to many others, awareness of your company can be dramatically increased by persuading your clients and subscribers to refer you to their friends and family. 

Some of the best free email providers practice viral marketing. Their success has been based on their simple tactic of adding a small advertisement to the bottom of every e-mail sent by a user on their system. 

The power of viral marketing lies in the snowball effect these referrals can have on your business. These referrals are the best performance marketing methods, because people who learn about your business by third party are much more likely to trust you. 

A word-of-mouth referral from a trusted friend or relative carries much more weight than self-proclamations of greatness. Believe it that viral marketing does work.

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