Up-selling is a technique for your web site where you'll see an immediate 25%-35% increase in sales. It will not have to cost you a penny, and It will take you less than a few hours to implement.

If you've ever bought fast food, if you've ever bought clothes, if you've ever had your hair cut, then you've experienced it. 

Fast food restaurants have the up-sell down to a fine art. You walk in and make your way up to the counter, and hone in on their Value Menu. You're searching for quick meal. As you smell the cooking of the burgers and fries, you scan their combos and choose your meal. You make your way up to the cash register to purchase. The cashier asks for your order and you tell him/her that you'd like Value Meal #7. He/she agrees at your choice, and then asks if you'd like that Super-Sized for only 49 cents extra.

For only 49 cents extra - that sounds like a great deal.

You then agree, and purchase, to have experienced yet another up-sell. The routine is always the same. They wait until you've made your decision to purchase and then offer you a special deal that you can't seem to refuse.

Do you think this is a tricky approach? No. It's good business. 

You see, when a person trusts you and likes your product or service enough to buy from you once, they like you enough to buy from you again. The biggest obstacle you will face when persuading people to purchase from you is gaining their initial trust. If you present customers with a second offer while they're placing their initial order, The majority will claim the second product, too.

It's as easy as asking customers to "check this box" to claim Product X, so they'll automatically receive the second product, and you'll automatically claim the extra profits. The great thing about this technique is that it all happens automatically for every customer. You can offer something that is a natural fit with your product or service, or you can offer more of the same product at a discounted price. 

Up-sell directly on your order pages.

One of the most effective places to include an up-sell offer is directly on your order form. The customer has just purchased from you. Their credit card is in hand. They trusted you enough to buy from you once. You've already earned their trust and persuaded them to make a buying decision. Now is a great time to make a second offer. 

If you have more offers to sell, it's wise to present your up-sell offer on your order page while your customer is filling out the order form. The trick to making the offer work is to make sure that it's clearly related to the original purchase and offered at a comparable price point. Similar products, similar price points. 

Make your up-sell offers specially priced for customers buying that particular product at that exact moment only. Create a special one-time offer and don't let customers think they can decide later and come back. Make it clear that if they don't claim the deal now, they'll have missed their opportunity. 

They are more acceptable to buying from you now, so be sure to make them a special discount offer that they can't refuse. 

Place a text that says "check this box to include Product X with this purchase at a special 25% discount." Then, in a couple of paragraphs, explain how Product X complements the product they're about to purchase, and how they'll benefit from having both. Clearly state the price of the product and make sure you mention your guarantee as well. 

If this seems like a LOT of information to include on an order form, think about this for a moment...order forms can be as long as it takes for your customers to purchase. Don't underestimate the power of this up-sell technique. Once you've added these offers to your order forms, the sales all happen automatically. 

Add up-sell offers on your thank you pages.

You can increase your sales another 15%-20% by simply adding offers for complementary products to your purchase thank-you pages. 

When John Doe purchases a brand-new package of DVD's, the purchase thank-you page he/she sees might say something like, "Thanks for your purchase of our High Quality DVD's. Just in case you're interested, we also have these durable cases..." 

This is such an easy thing to do, yet most web site owners leave their customers high and dry after they purchase. Sometime, they forget to even redirect visitors to their homepage. A customer is most resistant to buying in the moments before they decide to go ahead with their purchase. They're filled with doubt. 

Right after they make a purchase, however, they feel much better. They're excited to start making use of whatever it is they've just purchased, and all that stress they felt before is gone. That's why your thank-you page can be another easy source of increased sales. 

If you sell upgrades or add-ons to your products, make sure you mention these on your thank you page. After all, they've just demonstrated their willingness to buy one of your products. Why not let them know about other products that they might need.

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