Many people object to any kind of solicited email or flyer in the snail mail box. Even in terrible forms, it's not as intrusive as a phone call.
It's not as bad as having the telephone companies call you at dinner time wanting you to change your long distance company again or even TV commercials while you're watching something you enjoy and all of a sudden there's a commercial on with someone blasting out a message asking you to buy their product.
With Internet ad campaigns, if the marketer isn't tempting you to read it, all you have to do is delete it. Despite the Internet's image, believe it or not, the majority of the good ads are at least read.
One of the main causes of the Internet's terrible reputation is poor targeting. If you're receiving email that's offering you a product that you already have or you don't have any interest in, then it's junk. Somebody hasn't done their homework. If you're skilled and you get a tool message in the email, that's not junk. It's valuable. You might even spend a half hour reading the web site. That's not true, here's why...
How can you improve your numbers? What needs to be changed to improve your numbers? How can you tweak it? Monitor, record, and analyze everything.
- How much is your cost per sale?
- What is your best performing keyword phrase? Why?
- What sales copy is working best? Why?
- How much does it cost you for one opt-in subscriber?
- What percentage of customers purchase your upsell?
- How many people who sign up for your newsletter end up customers?
- How many visitors opt-in to your list? What percentage?
- How many returns are you getting? Why?
- What kind of feedback are you getting?
- Have you used that feedback to improve your site or product?
- What path are your visitors taking through your site? Is that the one you intended?
- What page do most people exit on? Why?
- How many people click on your order link but don’t end up placing orders?
- What technical problems are your customers having? Can you do something to prevent those problems again?
- What questions are you getting about your product?
Try to incorporate the answers into your sales copy. Most likely many of your visitors have those same questions. Tweak your sales process based on your findings. Use this information to improve your product, site, and sales process. Be careful to only implement those changes that are logical to you or that you are receiving over and over. Don't implement something that only one person mentioned or that makes no sense to you. In other words, use your judgment.
If a visitor happens to run through two variables, let me give you an example; If you were testing keywords from PPC traffic and also the pulling power of certain articles, you'll run into problems if you use only one tracking program. In other words, you might run into a problem if a visitor came to your site through a certain keyword, opted into your list, and then purchased through the link on one of your email messages. The sale would only get counted for to the email article. To avoid this problem, use several tracking programs each with a different purpose so that there will be no overlap.
Split Testing
Split testing allows you to rotate your traffic to different versions of a web page. When you split test two different versions of a web page that contain a call-to-action, it will show you which page produces more of the desired action.
When you run split testing, you will always end up a "winner" and a "loser". Test the "winner" against new contenders to continue to improve the conversion rate of your call-to-action.
How To Split Test
Most tracking services can run split tests, but to truly perform split testing accurately, use a service that will supply you with the right tools and customer support. There can be different methods used to improve your conversation rate with various platforms, however, the key to effective split testing is to test small changes at a time. If you change too many variables you will not be able to tell what created the most significant impact.
A/B Test - each group of web visitors are shown a different version of a web page. The system will distinguish which page lead to higher conversion, total to average order value, and form application. For example; page (A) conversion rate for the test started out at 400 visitors to 800, and page (B) started out at 500 visitors to 1,200 then page B Wins!
Multi-Variable Test - on the same web page, but with separate boxed in offers. For example; both offers are a discount on free shipping. Each one has a different discount percentage 10% and 15%. Both are clickable and ready for purchase. Testing both these offers against others on the same page is segmenting your audience once you have optimized your page to test. A featured product can be tested as well as multiple products.
Display Ad Test - the overall glamorous and creativity of your ad show elements of the main image, copy, offer, and call to action. For example; your ad box is on rotation with the same display ad with 2 different offers, 2 alternative copy, 2 call to action, and 2 main images. The results show what percentage of each element of the ad performed better created by real-time statistics. Cross Sell Test - determines what products are best to cross sell and how to present it. For example; there are 4 cross sell display ads created for a campaign. Each ad is rotated on a web page at the upper left hand corner, the upper right, the lower left and the lower right corner. Each visitor will be assigned to one of the pages. Statistics show which cross sell offer performed the best.
Testing ad campaigns using this method requires design of the web page several times. This daunting task declare most companies who deserve this method to completely ignore it. A company who continues to do split testing, regardless of the design-time will have a steady flow of business gain while increasing profits and long term growth. Automating the design is the most efficient method of split testing. The system replicates the website relevant to the replicated link using cookies. PPC (Pay Per Click) campaigns and PPV (Profit Per Visitor) can be analyzed with split testing platforms.
Testing your campaigns will allow you to clarify and organize many of the foundational procedures and processes of any businesses. These concepts and processes, though basic and often lost in routine are ones that, if mastered, could potentially bring you immense wealth very quickly.
Live Chat Service 
Abe Cherian is the founder and Project Manager for