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Search Engine Promotion.  
by Abe Cherian, Multiple Stream Media. www.abecherian.com 

There's no doubt about it that search engines are competitive on the Internet, with millions of people searching for their topics of interest every single day. 

Recent industry standards state that 6.2 billion searches were conducted online. That's 6.2 billion searches in one month. Web users who go online are not just searching for information. They make online purchases which account for 32% originated from search engines. That's why it's extremely crucial your site to have the best possible keywords.

Incredibly enough, seven million pages are added to the Internet every single day. If you plan to move ahead of your competition, you need to constantly familiarize with knowledge on changes to how the search engines rank Web sites. However, you should also know that statistics show that most Web surfers never search beyond the top 40 results they receive. Getting your site listed 50th in Google is almost as bad as not getting ranked at all.

To achieve top-ranking positions in the search engines for the terms most frequently searched by your target audience should be your goal as a site owner. And to achieve that goal, you must keep up with the search engine industry.

The most overlooked, yet less complicated to understand is that search engine submission strategies that work for now may not work a month later, or even two weeks from now. Submitting your site to the search engines and then forgetting about it is a huge mistake. Your listing needs to be optimized and then maintained if you want to generate traffic at a top-spot position.

Whereas search engine battles continue between the top players and competition becomes stronger between other search engine providers, deciding which ones to submit your site to can become very stressful.

With various search engine ownership, levels of management and control are taking place all the time. The industry is very competitive, with top companies like MSN, Google and Yahoo! are fighting for power of position and attempting to move ahead one another whenever possible. 

How can a small online business expect grow with all the confusion?

First, you can start by getting to know the current state of the search engine industry. Then stay informed much as possible about the changes and updates. It's really not all that hard, once you know where to look for the information.

Top 6 Best Search Engine Forums:

http://forums.searchenginewatch.com 
http://www.webmasterworld.com/home.htm 
http://www.webproworld.com/forum.php 
http://forums.digitalpoint.com/ 
http://forums.lilengine.com/ 
http://www.ihelpyouservices.com/forums 

The most effective way to stay in touch of the updates, is simply to read and learn what these forums discuss. You can also subscribe to newsletters, all written and published by search engine experts. These resources will keep you on top of the changes you can expect to see in the search engine industry.

Google and Yahoo! still remain the top two. Why? Because they have such a strong search engine presence! If you are ranked well in both, you'll be found by 92 percent of people searching for topics related to your site.

Google is a powerful search engine. The search results are computer generated by their "spiders" that crawl the Web. Google's algorithms sort the information gathered by the spiders to determine your ranking. Not all web searches are done at Google's search page, they search for information while at Yahoo! and many other media sites and engines. In other words, Google reaches approximately 60 percent of the worlds web users.

In summary, staying on top of the most effective search engine submission strategies can be a great learning experience, but will require dedication and time. While you're busy tweaking your site to meet the latest published search engine requirements, they're equally busy updating their algorithms, perfecting their approach, modifying their rules and honing their systems so they can provide the most relevant, accurate and complete search results possible.

It will be highly worth your while to keep on top of the major industry shifts so that you don't waste your time on engines that are no longer worth it, and so you don't miss out on the newest developments that are changing everyday.

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