There are many available services that will track where your visitors are coming from, what they do on your site, and where the visitors who convert to customers are coming from. 

Your site should have the necessary code for this tracking in place for launch. This is essential so that you're able to effectively analyze statistics to gain marketing intelligence so that you can implement refined marketing strategies in the future. 

The "Buy Now" on any web site, which is in theory, optimized for selling should allow the customer at any point on your site to click on a "order now" link taking them to your upsell page or directly to the checkout process. The reason behind this is that on the web, and especially on direct sales websites, buying is often an impulsive decision. 

If the link is not readily available to customers, they will often second guess themselves and use this inconvenience as a reason not to go through with their original course of action, which was to buy. They will eventually make a decision they really don't need it anyway and they are off surfing someone else's site. 

A floating transparent button, which resides in the lower right hand corner of your page at all times, offers an extremely accessible solution which also adds to the uniqueness and professionalism of your site without having to place "buy now" links throughout your copy. If you are unwilling to shell out the cash to have such a button designed for you, the alternative would be to have traditional links spread throughout your site often. 

Some copywriters prefer not to have the link placed too early in the copy or too often as they feel this is pushy. There are ways to avoid your customer from feeling badgered. Instead of using words like "buy now" or "click here to purchase now" early in the copy, use phrases such as "join now" or "access now" which use words that aren't necessarily associated with spending money. When the prospect is ready to buy they will know what you mean, but when they are still browsing, they won't feel bothered by the fact that they are going to have to spend money to get what you are selling. 

Another theory is, have the visitor think that you are offering something free for as long as possible and then "trick" them into a sale by slowly presenting the fact that you are selling something. The supporting argument for this tactic is that on the web, people expect to get things for free, and when they find out you are selling something, they will exit. 

This is very unlikely, especially considering how well your online ventures have been doing without ever having to use this approach. You see, viewers of an advertisement that aren't willing to buy in the first place aren't usually going to end up buying anyway. You are wasting your time trying to trick people into buying. Also, most people understand that the best information isn’t free. And if you don’t think the people in your niche believe that, then it is important that you address that concern somewhere in your sales copy.

Analytical statistics have repeatedly shown that visitors will stay on your site longer if you do not have a "sign-up for free information" box on your sales page. The only logical reason for this would be that the visitor feels as though they are getting something without having to buy and leaves your site. And it could be that the visitor decides to wait and see the quality of information you supply in your newsletter or free report before they buy. 

To avoid this, try to collect email addresses after the visitor decides they don't want to purchase your product and attempts to leave. Place a pop-up offering a valuable free report or ecource. There are many wonderful scripts available that will make your business more automated, easier to handle, more organized, and more profitable. 

The majority of your customers will visit your site, opt-in to your list, and buy from you after getting a few emails. When they get an, email it should have the same layout, use the same colors, and have a similar design as your website. All of your contact with your customers should contribute to the branding of your website. Every page of your website should have your logo somewhere on it. 

Some will say that visitors don’t care about your logo. That may be true, but it’s important that they can associate your products and advertisements with you. Online direct response branding isn’t branding in the traditional sense. You aren’t branding with the intention of making sure that every person alive knows about your website and recognizes your logo – you are only trying to make it so that when an email comes into their inbox, they associate it with your website.

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