A safe list is a web based program where your message is sent to other members of that particular list. The term "safe" means there's no spam, because everyone on the list has agreed to receive each others message by email.

Let's first examine the myth behind safe lists and why its marketing capabilities unveils diverse scripting functions. All safe list communities share a common goal - blast your ad to gazillions seen to be their theme.

While a safe list is another online marketing avenue to send advertisements, its advertising principle toward sending email to each other may appear worthless to advertisers who want to reach a target market. Why? 

People and product duplication. The same people advertising the same products are members of other safe list programs. Safe list owners typically give away credits as an inventive to join for free. And depending on what level membership, the same credits to send email ads to the list increases as more options and functions are made available.

Over the years, much research on safe lists indicate certain criteria must be met in order to make the grade for the most recommended on the Internet. These testers join various safe lists and track responses and functionality. Whichever list gets the most email open rate is ranked the most popular, And during their testing they look for user friendly features.

Amidst all the programming, brilliant layout, and freedom to send emails for other members to see, there are requirements enforced by each list owner. Some rules that apply are:

- You must agree to receive email messages from other members. - You must have a working email with no bounces. - You can only post one message per day. (free safe list) - You must NOT send adult, hate, or offensive messages.

How to use safe lists to your advantage.

Safe list testing is no different than testing any ad campaign. Learning which one that delivers the best results is done by using a reliable tracking software program. Some of the major safe list offer this tool whether free or paid. If not, it is wise to find one that will track dynamic links. Not tracking which safe list yields better response will only waste your time and money, especially when posting to numerous others.

Before joining any safe list, have a spare email ready to use for the list members. This email should not be your primary, mainly due to the amount of messages you will be receiving. If you plan on joining more than one safe list, prepare your secondary email to receive a high volume of disk space. This is where your advertisement will be sent also. When the email flood gates open, you'll be amazed at the amount to filter through.

Choose your safe list very carefully. Each list has its own style and community behavior. All safe lists are not created equal, meaning each list has its own target of people that regularly post, and its own moderator to make sure everything operates smoothly. Finding the right one that specifically matches your product or service alone is not enough to successfully get the most out of using a safe list. Here's why...

Write The Message.

Writing email messages to your friends or colleagues are different that writing ad copy for safe lists. Some marketers ask, "what's the difference using standard ad copy on the Web than in safe lists?" The answer is ATTENTION TO THE EMAIL SUBJECT! 

The headline of any message is the most important, however, when writing email subject lines for safe lists requires you going that extra mile to capture the readers attention. You see, safe list members have to take time if they want to look through all the email headlines they have in their inbox. Something has to encapsulate their attention in the subject in order for them to open your message. 

To do this effectively and with pin-point accuracy, create your email subject lines with a space. This means to move over the text with something that sets yours apart from everyone else’s. For example, normal looking email subject lines follow a pattern;

How To Make A Million In A Month Without Trying How To Pass Any Exam Without Studying How To Easily Create The Life You Desire How to Retire In 1 Year Like Me

These are standard email subject lines from a safe list. But, when you offset it like this:

_______How to Retire In 1 Year Like Me_______

>>>>>>>>How to Retire In 1 Year Like Me<<<<<<<<

See the difference? Now it has an appearance to it and it sets your subject line apart from all the rest, making more possible your email gets opened! This is the key to safe list marketing.

The body of the message is no different than any other email advertisement. Keeping it short or as long as it needs to be to convey your point across. 

Without knowing specifics, writing copy for any situation can be a daunting task. Copy is what sells. Forget about being too long. Details and a mental picture are all important to the prospect who is interested.

Never worry about writing for the prospect who isn't interested. Write only for the ones who are! Remember that you can never get a person who has absolutely dead zero interest in you or your products or services to pay attention to anything you have to say.

If you write a one word sales letter to such a person, they will not even read your short letter. Uninterested people are uniquely uninterested. Uninterested people will not respond to you for any reason under any circumstances from a safe list or other Web list.

However, interested people want to know everything they can about whatever it is you offer. Interested people can't get enough information or knowledge about whatever it is they're interested in.

Interested people want details, specifics, reasons, explanations, demonstrations, proof, etc. In other words, they have to be told EVERYTHING about EVERYTHING!

And, usually that takes somewhat longer then a paragraph or two. It could take many, many paragraphs or minutes. Don't be boring, and keep explaining until you have nothing left to say when selling in any safe list medium! Remember, it should be as long as it has to be.

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