| 1. |
The
direct statement headline.
"Make
up to $500 A Day From Home And Quit Your
Job!"
"Get up to 25% discount and become
debt-free faster!" |
| 2. |
The
question headline.
"Why
pay more?" |
| 3. |
The
testimonial headline.
"Rent-A-List.com
has increased my sales a very real
357%!!!" |
| 4. |
The
command headline.
"This
is your chance to become successful. Take
it!" |
| 5. |
The
"How To" headline.
"How
to get the best response from your
marketing ever!" |
| 6. |
The
indirect headline.
"10
reward dollars are waiting for you at the
finish line..." |
| 7. |
The
guarantee headline.
"Project
management guaranteed to help you complete
projects on time, on budget and on
target!" |
| 8. |
The
frustration/problem headline.
"If
the unexpected happened to your computer
data today... Would it still be
"business as usual" tomorrow?
Here's a 100% guaranteed way to make sure
it never happens". |
| 9. |
The
deep discount headline.
"4
books. 4 bucks. No commitment. No kidding.
If you love to read, this offer is simply
a no brainer!" |
| 10. |
The
personalized headline
"Finally,
here's how you can
use 1,479 of the best kept secrets of the
world's greatest gourmet cooks and impress
your dinner guests like never
before!" |
| 11. |
The
benefit headline.
"50
fool-proof ways to make money on the
internet!" |
| 12. |
The
"Reason Why" headline.
"9
reasons why you should purchase advertise
with Rent-A-List before Feb, 28th,
2007" |
| 13. |
The
short but intriguing headline.
"Wife
wanted now!" |
| 14. |
The
case history headline.
"Starting
off with $56,000 in debts... a young
divorced mother tells how she became a
millionaire in only 34 months. Here she
explains how you can start earning enough
money easily to retire a millionaire in
5-8 years..." |
| 15. |
The
news headline.
"Doctors
astounded by the possibility of flaxseed
to fight cancer!" |
| 16. |
The
numbered headline.
"The
7 secrets that can make YOU a better
speaker!" |
| 17. |
The
"Not this-- but this" headline.
"No
horoscopes. No fashion tips. No perfume
strips. Just smart, clear financial advice
for the independent woman" |
| 18. |
The
"If... than" headline.
"If
you qualify... You and 5 of your best
friends could be off to a week-long ski
vacation on Vermont!" |
| 19. |
The
invitation headline.
"You
are cordially invited to take advantage of
a very special offer from the University
of Berkley." |
| 20. |
The
offer headline.
"This
book is invaluable... indispensable... and
it's FREE!" |
| 21. |
The
"Truth About" headline.
"The
Truth about Chinese Medicine" |
| 22. |
The
"Fact Your Should Know About"
headline.
"The
Facts Your Should Know About Omega
Flax" |
| 23. |
The
combination headline.
This is
nothing more than mixing or combining of
two or more of the headline techniques
above. The end result of several
combinations is a new version that has
even more attention-getting and
interest-arousing capability. |
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