| 1. |
The
direct statement headline.
"Make
up to $500 A Day From Home And Quit Your
Job!"
"Get up to 25% discount and become
debt-free faster!" |
| 2. |
The
question headline.
"Why
pay more?" |
| 3. |
The
testimonial headline.
"Rent-A-List.com
has increased my sales a very real
357%!!!" |
| 4. |
The
command headline.
"This
is your chance to become successful. Take
it!" |
| 5. |
The
"How To" headline.
"How
to get the best response from your
marketing ever!" |
| 6. |
The
indirect headline.
"10
reward dollars are waiting for you at the
finish line..." |
| 7. |
The
guarantee headline.
"Project
management guaranteed to help you complete
projects on time, on budget and on
target!" |
| 8. |
The
frustration/problem headline.
"If
the unexpected happened to your computer
data today... Would it still be
"business as usual" tomorrow?
Here's a 100% guaranteed way to make sure
it never happens". |
| 9. |
The
deep discount headline.
"4
books. 4 bucks. No commitment. No kidding.
If you love to read, this offer is simply
a no brainer!" |
| 10. |
The
personalized headline
"Finally,
here's how you Fred Lotgering, can
use 1,479 of the best kept secrets of the
world's greatest gourmet cooks and impress
your dinner guests like never
before!" |
| 11. |
The
benefit headline.
"50
fool-proof ways to make money on the
internet!" |
| 12. |
The
"Reason Why" headline.
"9
reasons why you should purchase advertise
with Rent-A-List before Feb, 28th,
2007" |
| 13. |
The
short but intriguing headline.
"Wife
wanted now!" |
| 14. |
The
case history headline.
"Starting
off with $56,000 in debts... a young
divorced mother tells how she became a
millionaire in only 34 months. Here she
explains how you can start earning enough
money easily to retire a millionaire in
5-8 years..." |
| 15. |
The
news headline.
"Doctors
astounded by the possibility of flaxseed
to fight cancer!" |
| 16. |
The
numbered headline.
"The
7 secrets that can make YOU a better
speaker!" |
| 17. |
The
"Not this-- but this" headline.
"No
horoscopes. No fashion tips. No perfume
strips. Just smart, clear financial advice
for the independent woman" |
| 18. |
The
"If... than" headline.
"If
you qualify... You and 5 of your best
friends could be off to a week-long ski
vacation on Vermont!" |
| 19. |
The
invitation headline.
"You
are cordially invited to take advantage of
a very special offer from the University
of Berkley." |
| 20. |
The
offer headline.
"This
book is invaluable... indispensable... and
it's FREE!" |
| 21. |
The
"Truth About" headline.
"The
Truth about Chinese Medicine" |
| 22. |
The
"Fact Your Should Know About"
headline.
"The
Facts Your Should Know About Omega
Flax" |
| 23. |
The
combination headline.
This is
nothing more than mixing or combining of
two or more of the headline techniques
above. The end result of several
combinations is a new version that has
even more attention-getting and
interest-arousing capability. |
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