Dear online business owner and marketer, 

Here at Rent-A-List, we believe that the best client is a well-informed client. The more you understand about what we can do for you, the better our partnership will be. We know that through working closely with our clients, we will achieve a more effective, longer lasting business relationship in which both sides benefit greatly.

The information provided below are not your everyday marketing articles that you see online - they are specifically written for small business owners and marketers to help improve their online marketing efforts and gain more traffic, leads and sales the most effective way possible. 

• What is advertising and what can you expect from advertising
• Branding, positioning and small business
• FCC Regulations for advertising. 
• Hypes in advertising. When it works and when it doesn't.

B. Know your target market. 

• Learning Consumer behavior.
• Conduct surveys
• Ask for feedback from your current clients
• Lifetime Customer Value. How much is one customer worth to you?

C. Copywriting That Sells

• Show uniqueness to stand out of the crowd
• How to make an irresistible offer (what is an irresistible offer and
  what's not)
• How To Write Sales Copy For The Web
• How To Write Stop 'em Dead Headlines
• How To Write Sales-Generating Body Copy
• Writing a solo advertisement
• Writing short ads for contextual advertising
• Writing classified advertising that gets noticed
• Banners that gets better click thru rate
• Writing teaser ads
• Writing articles
• Image ads
• Create a personality (USP) that is unique in style.

D. Planning and preparation for your ad campaigns:

• Creating your marketing system. (Landing page, lead capture, list building and management) 
• Creating Landing pages that capture more leads
• Setting up your follow-up system. How to write a sequential follow-up messages that convert better.
• Tracking your ad-campaigns 
• Budgeting for your campaigns
• How much should you spend to acquire one customer. Customer value.

E. Understanding Paid advertising online.

• Online direct response branding
• Email Advertising 
• Search Engine Promotion
• Pay-Per-Click Advertising
• Classified Advertising 
• Safe-List Advertising
• Contextual Text Advertising
• CPA Model Advertising 
• Pop-Up/Pop-Under advertising 
• Sponsorship Advertising
• Co-registration services (Check our service)
• Bulk email advertising. What to look out for. 

F. Measuring and testing results

• Testing and tweaking your headlines
• Testing and improving your order page
• Testing and improving your marketing approach
• Test marketing campaigns

G. Marketing Strategies that bring in more traffic and results

• Your current customers are easier to sell.
• Start building you house list.
• Building relationships with your list subscribers
• How To Gain a Loyal Customer by Giving Them a Taste 
• Direct Response Monthly Newsletter
• Article writing and promotion
• Joint venture promotions
• Press release
• Bulletin board and newsgroup posting
• Blogging
• Start a message board/discussion group
• Email signature files
• Business Community Networking
• Start an affiliate program
• Viral Marketing
• Giveaway and contests
• Internet Business Strategy And Tactics
• Reciprocal links
• Public speaking and seminars
• Give affiliates incentives to bring in more sales. (Contests and prizes)
• The Upsell
• Build your opt-in list using targeted ezines
• Creating back End income
• Raising capital from Venture capital firms
• How to be a successful publisher of information

H. All about Affiliate Programs

• How to select Affiliate programs
• How to spot scams and money making schemes
• Back end using CPA Networks