• What is advertising and what can you expect from advertising
• Branding, positioning and small business
• FCC Regulations for advertising. 
• Hypes in advertising. When it works and when it doesn't.

B. Know your target market. 

• Learning Consumer behavior.
• Conduct surveys
• Ask for feedback from your current clients
• Lifetime Customer Value. How much is one customer worth to you?

C. Copywriting That Sells

• Show uniqueness to stand out of the crowd
• How to make an irresistible offer (what is an irresistible offer and
  what's not)
• How To Write Sales Copy For The Web
• How To Write Stop 'em Dead Headlines
• How To Write Sales-Generating Body Copy
• Writing a solo advertisement
• Writing short ads for contextual advertising
• Writing classified advertising that gets noticed
• Banners that gets better click thru rate
• Writing teaser ads
• Writing articles
• Image ads
• Create a personality (USP) that is unique in style.

D. Planning and preparation for your ad campaigns:

• Creating your marketing system. (Landing page, lead capture, list building and management) 
• Creating Landing pages that capture more leads
• Setting up your follow-up system. How to write a sequential follow-up messages that convert better.
• Tracking your ad-campaigns 
• Budgeting for your campaigns
• How much should you spend to acquire one customer. Customer value.

E. Understanding Paid advertising online.

• Online direct response branding
• Email Advertising 
• Search Engine Promotion
• Pay-Per-Click Advertising
• Classified Advertising 
• Safe-List Advertising
• Contextual Text Advertising
• CPA Model Advertising 
• Pop-Up/Pop-Under advertising 
• Sponsorship Advertising
• Co-registration services (Check our service)
• Bulk email advertising. What to look out for. 

F. Measuring and testing results

• Testing and tweaking your headlines
• Testing and improving your order page
• Testing and improving your marketing approach
• Test marketing campaigns

G. Marketing Strategies that bring in more traffic and results

• Your current customers are easier to sell.
• Start building you house list.
• Building relationships with your list subscribers
• How To Gain a Loyal Customer by Giving Them a Taste 
• Direct Response Monthly Newsletter
• Article writing and promotion
• Joint venture promotions
• Press release
• Bulletin board and newsgroup posting
• Blogging
• Start a message board/discussion group
• Email signature files
• Business Community Networking
• Start an affiliate program
• Viral Marketing
• Giveaway and contests
• Internet Business Strategy And Tactics
• Reciprocal links
• Public speaking and seminars
• Give affiliates incentives to bring in more sales. (Contests and prizes)
• The Upsell
• Build your opt-in list using targeted ezines
• Creating back End income
• Raising capital from Venture capital firms
• How to be a successful publisher of information

H. All about Affiliate Programs

• How to select Affiliate programs
• How to spot scams and money making schemes
• Back end using CPA Networks